Legal

Terms & Attribution

Who owns this

This application, its wording, its visuals and the diagnostic it produces are the work of Steve Nakamoto and are protected by copyright. The five growth dimensions and the sequence logic behind them come from the book Customers Are Like Fish, written by Steve Nakamoto, and are published here by the author himself — not quoted from a third party.

Your report is yours to use

The Business Diagnostic Summary generated from your answers is created for your own business use. You may keep it, print it, and share it inside your own company or with your own advisors. Reselling it, republishing it as your own product, or using this application to produce reports as a commercial service requires written permission.

Names you mention stay with their owners

Any company name, product name or trademark that appears in a session — whether typed by you or produced in a report — belongs to its respective owner. Their appearance is descriptive only and implies no affiliation with, endorsement by, or sponsorship from those owners.

No third-party material is reproduced

This application does not reproduce text, exercises or branded methods from any other author's book, course or seminar. The assistant is instructed to answer in plain business language and to avoid naming, quoting or paraphrasing another author's branded material. If you ever see third-party material appear in a report, it is unintended — please report it and it will be removed.

Illustrative content

The sample report is fictional. The book image is a stylised illustration of the framework, not a reproduction of any published jacket.

Educational purpose

Everything here is educational and informational, as set out in the disclaimer at the foot of every page. It is not legal, financial or professional advice, and results will vary.

Last updated 2026. These terms may change as the application evolves.